Presented by vivo mobile and Turn Up Music, the #vivoIconSeries brought together ten of South Africa’s top musicians for a portraiture session, to showcase their authentic creative spirits and electrical African energy.
Shot by internationally recognised photographer, Travys Owen, the shoot saw the ten musicians, including Khuli Chana, Moonchild, Rowlene, YoungstaCPT and more, collaborate with industry-leading creatives: Boogy Maboi led the styling, using clothes and accessories that allowed each musician’s essential essence to shine, Kgomotso Moloto worked on hair, creating bespoke weaves and head-pieces and master make-up artist Orli O played with colours and textures.
MOOZLIE wears MOSCHINO Shoes HYDRAULICS AVANTGARDE
ROWLENE wears HELIOT EMIL at HYDRAULICS AVANTGARDE
KHULI CHANA wears Jacket DSQUARED2 Top and Pants NEIL BARRETT
Shoes MAISON MARGIELA at HYDRAULICS AVANTGARDE
“This was such an incredible initiative,” says multi-award winner Khuli Chana. “This shoot and the ability to co-create with some of the best in the business has really turned up the creativity. I’ve always been in support of the idea that anything is possible and the energy here really captures that.”
MOONCHILD wears Outfit MOONCHILD CULTWEAR OFFICIAL Shoes and bag IRREGULAR CHOICE
VUSI NOVA wears outfit by STYLED BY BOOGY Shoes KARL LAGERFELD at PALAZZO PITTI
ROUGE wears Outfit HAPPYVILLE Shoes MSGM at PALAZZO PITTI
“TurnUp Music is all about supporting and inspiring the South African creative industries,” says Thabiet Allie, CEO TurnUp Music. “It was essential for us, that at the end of this constrictive year, we were able to connect with some of SA’s best artists and celebrate their individuality. Additionally, with the help of vivo mobile, we were able to bring this to life through the #vivoIconSeries.”
DJ LAMIEZ Bodysuit KARL LARGERFELD Shoes MOSCHINO at HYDRAULICS AVANTGARDE Earrings MANTSHO at H&M
YANGACHIEF wears Outfit by MCMWORLDWIDE Shoes ADIDAS Y-3 at PALAZZO PITTI
The #vivoIconSeries is the first of the #shootlikeapro activations, a project that shows the revolutionary camera capabilities of the vivo flagship device, the X50PRO.
Crew Credits
Photographer Travys Owen
Stylist Boogy Maboi
Styling Assistant Lesego
Make-Up and grooming Orli O
Hair Kgomotso Moloto
Hair assistant Kwabena Michael Forson